Ed Hardy Shirts Combine Tattoo Art and LA Culture

Posted By Cameron Sully
Categoirzed Under: Clothings
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by Cameron Sully

With artwork that features mermaids, butterflies, peacocks, snakes and tigers, Ed Hardy shirts echo the fantasy themes of body art. Don Ed Hardy is a California tattoo artist whose technical brilliance and extraordinary imagination has won him worldwide recognition. Women and men both find the appeal of Ed Hardy shirts hard to resist.More than 5,000 celebrities have been spotted in these artistic creations manufactured by Christian Audigier. Ed Hardy Shirts deliver the impact of tattoo art without the pain.

Don Ed Hardy began his career as a tattoo artist after receiving his B.F.A. degree in printmaking from the San Francisco Art Institute in 1967. He lived in Japan to study with a traditional tattoo master in the 70s and 80s.

Don Ed Hardy’s ability to experiment through 40 years of tattooing experience has earned him the moniker of “the Godfather of the Modern Tattoo.” In his use of art histories from the cultures such as; Cholo, American and Japanese he has shown a rare talent and creativity for combing these icons with designs associated with hotrod, surfing and tattoo cultures. The result of his perspective is a uniquely blended expression that has made him famous in the tattoo community.

In 2002 Ku USA, Inc. signed a licensing agreement with Don Ed Hardy. Within two years of using his designs to produce a line of apparel other fashion companies started taking interest in his art as well.

One fashion designer who had been captured by Don Ed Hardy’s artwork was Christian Audigier. The “Freedom″, “Death Before Dishonor” and “Love Kills Slowly” tattoo body art themes created by Don Ed Hardy were licensed to Audigier for his exclusive use in a 2004 agreement. The “Ed Hardy” brand has raised street culture and lifestyle couture to a new level as a result.

Audigier has earned the title “The King of Jeans” from his success as a designer for clothing manufacturing giants such as; “Diesel”, “Fiorucci”, “Levi’s” and “American Outfitters.” Audigier was the Head Designer at Von Dutch Originals prior to the Ed Hardy clothing line. He marketed the imagery of legendary Kustom Kulture artist Von Dutch, single-handedly putting the company on top of the fashion world map and worn by celebrities everywhere. Christian Audigier who resides in Los Angeles was born in the southern city of Avignon, France.

Audigier’s charm and close identification to the entertainment world is part of the reason for his success. His interest in this lifestyle is responsible for many of his innovative marketing campaigns which have focused on direct promotion to a celebrity clientele.

There are Ed Hardy shirts for men and women, along with many other clothing items and accessories. Nervous Tattoo, Christian Audigier’s company has seven brands with 45,000 people around the world producing clothing lines including: “Christian Audigier,”"Crystal Rock,” “SMET” and the new lines “C-Bar-A″, “Chuck Boyd″, and “Paco Chicano.

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