BEAUTY KLINIC

Over 5,000 women and men celebrities have discovered the artistic appeal of the Ed Hardy shirt which is based on the work of tattoo artist Don Ed Hardy. The clothing line, which packs the punch of a tattoo without enduring the process, is manufactured by the famous designer Christian Audigier. The fantasy images of skulls, mermaids, butterflies and snakes that Don Ed Hardy includes in almost all of his works display the creative genius that has made this California tattoo artist known all over the world.

Hardy started his career as a tattoo artist in 1967 after receiving a BFA degree in printmaking from the San Francisco Art Institute. During the 70’s and 80s he lived in Japan and was taught the art from a traditional tattoo master.

Don Ed Hardy is called “the Godfather of the Modern Tattoo″ because of his 40 years of tattooing experience. His perspective and willingness to experiment using art history, has enabled him to combine Cholo, American and Japanese iconography with surfing, hotrod and tattoo lifestyle designs. His unique talent and skill give his art fascinating depth that has made his name renowned in the body art world.

Ku USA, a clothing producer, reached a licensing agreement with Hardy in 2002 to use his designs for a line of apparel. After two years of production, other clothing companies started showing interest in using his designs as well.

The tattoo themes of “Death Before Dishonor” “Free” and “Love Kills Slowly” by Hardy are a few of the fantastic images that prompted Christian Audigier to seek an agreement with Don Ed Hardy. In 2004 Audigier received exclusive rights from Ed Hardy to use his designs and the “Ed Hardy” brand was created. Ed Hardy apparel is lifestyle couture with a street culture edge.

Christian Audigier is called “The King of Jeans” because of his success as a clothing designer for companies like “Diesel,” “Fiorucci,” “Levi’s” and “American Outfitters.” He now lives in Los Angeles, but he was born in the southern city of Avignon, France. He was Head Designer at Von Dutch Originals, before creating the Ed Hardy clothing line. Audigier’s marketing of the imagery from legendary Kustom Kulture artist Von Dutch is the reason why the brand was on the fashion hot list of celebrities worldwide.

Audigier has charisma and a connection to the entertainment world supporting his success. This affinity to the entertainer lifestyle has been the source of many of his promotional campaigns such as direct marketing to celebrity clients.

In addition to the Ed Hardy shirt, the brand features a full line of clothing items and accessories for women and men. Audigier’ company Nervous Tattoo employs more than 45,000 people worldwide who produce six other clothing lines including: the new lines of “C-Bar-A”, “Chuck Boyd”, and “Paco Chicano″ along with “Christian Audigier”, SMET”, “and Crystal Rock.